Sex sells on internet
Two multi-millionaires who, for want a tangible talent, were prepared to sell their bodies at the alter of celebrity. Basically, we are made to have sex. Although I might seem furious about it, I cannot take my eyes away from the advert, why is that? This campaign is a classic case of when a company goes too far, almost desperately so. Pornography, in its many hues, has been available for hundreds of years although there has been a seismic shift in the market of wholesale degradation that some people need to view in order to get their kicks. People are hard-wired to notice sexually relevant information, so ads with sexual content get noticed. The boundaries are being pushed further and further.
Nonetheless, while we are slightly enjoying these sexy people, these advertisement are slowly infusing us with gender stereotype needle by needle. In order to effectively market with sex you have to consider all of the following: Women are depicted as passive and complement to men all the time. Certainly it is going to require more soul-searching to work out where we went wrong, as a society, and how we can halt the decline in our world whereby brutes like Tabak can take a life merely for their own sordid ends. Markets from every industry are pushing the limits of the amount of skin exposed before an ad is yanked. The recent viral success of the Old Spice commercials, featuring a good-looking, half naked male actor is an example of a successful campaign that uses sex to sell. Several of the richest, highest-profile young women in the world found their fame, as dubious as it is, through the well-timed release of sex tapes. Many decades of positive reinforcement later, selling with sex has become commonplace, with boundaries being pushed as far as societal morals allow. To a point, I agree with them. Selling with sex on the web comes in many forms, including attractive women and men on website ads, sexual innuendos, subliminal messages in slogans, and blatant manipulations of images to appeal to societal standards of beauty. How far are you willing to go? No wonder a study revealed that one third of teenagers learn their sex education from internet sites rather than their parents or school. Although I might seem furious about it, I cannot take my eyes away from the advert, why is that? As usual, I eye-rolled her and went back to the make up tutorial. Do you remember how you get that weird warm feeling in your pants when you saw two almost-naked men and women kissing intimately and then pulled out a perfume out of nowhere when you were young? Evolutionary psychologist Geoffrey Miller even wagers that all of our consumer choices are motivated by our pursuit of primal desire, for procreation or otherwise. You know your target audience. Is it morally wrong to use sex to sell? Like the picture below, 4 well-built shiny man are all looking down on the women, one of them even pressed down her hands oppressively. It is the gender stereotype I despise. Pornography, in its many hues, has been available for hundreds of years although there has been a seismic shift in the market of wholesale degradation that some people need to view in order to get their kicks. One of the poorest recent examples of using sex to sell is the entire campaign from Reebok Easytone. I did not speak, I just looked at her emotionlessly. From a sexy vixen in a bikini selling video games to a standard attractive and friendly looking customer service girl, sex is everywhere on the Web. Basically, we are made to have sex. Morals change throughout the centuries because of what will be publicly accepted and acknowledged by society. Sexual content in advertising has been on every bit of the media for the past 30 years.
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